International Branding & Product Development

Nutella Peanut Butter Launch

The objective of this project was to redesign the Nutella brand to be more reflective of the brand's current position in the retail market, as well as to find a way to introduce new products (which now includes new peanut butter products) to their multiple audiences.

Throughout the product development process, the focus was on the German consumer market which gave all involved the ability to travel to Germany for ten days and conduct research on both the Nutella brand and peanut butter.

In addition to designing 2D packaging graphics, a business plan and marketing strategy were developed as a way for the brand to expanded the user experience one has when interacting while the Nutella brand.

Check out the full project and presentation, presented to Interbrand, below.