The ASPCA is a non-profit organization dedicated to preventing cruelty towards animals. They were the first humane society in North America (1866) and today one of the largest humane societies in the world. 

The concept of this project was to increase the market share for the ASPCA by finding: a new audience, a new use for the ASPCA or to reposition it in the market, and producing a private label version of an ASPCA product at a lower price point.

The ASPCA was picked for this project because they needed a refresh. Too often were we hearing sad Sarah McLachlan songs on our TV along with heart wrenching images of animals. We didn't want the ASPCA to have to  guilt people into helping, we wanted them to have a platform to stand on where people truly wanted to join in on their cause! 

In this presentation deck you will see a refreshed logo, a new ad campaign named "Better Together", a newsletter campaign, a prototype for a new adoption agency where you can become a returning customer by shopping in house for your pets needs or by become a patient at their brand new veterinarian clinic, a new sub brand of products name "YIPPEE!" and a new store display to go along with it, and also an app where you can shop, plan appointments, find a new pet, and find your lost pet if ever need be.