Rebrand Campaign
Our Tribe, Our Home: A concept for Eddie Bauer
Eddie Bauer is one of America's first and most respected outdoor brands. They are classic, clean and premium with a purpose.
This concept is targeted towards a millennial audience, tapping into their love for community, tranquility and the aspiration to be prepared for whatever may come their way!
Created by Faith Gutzman, Katie Tugend, Rita Sipe, Kayla Davis, and Kristen Lick.
